Vikki Nicolai La Crosse Wi Explores Ways To Leverage Social Media To Grow Your Small Business in 2025

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In 2025, social media is not just a platform for staying connected; it’s a dynamic tool that small businesses can use to thrive in an increasingly competitive market. With billions of active users daily, marketing expert and entrepreneur Vikki Nicolai La Crosse Wi explains that social media offers unparalleled opportunities to reach your target audience, build brand loyalty, and drive sales. But growing your small business through social media requires more than just posting pretty pictures—it takes strategy, consistency, and creativity. Let’s dive into how you can harness the power of social media to boost your business this year.

1. Craft a Winning Social Media Strategy

Before diving into posts and hashtags, start with a clear strategy. Define your business goals—increasing website traffic, generating leads, or boosting sales. Next, identify your target audience. Are they millennials on Instagram, professionals on LinkedIn, or Gen Z on TikTok? 

Understanding your audience’s preferences will help you choose the right platforms and create resonant content. Lastly, outline a content calendar to ensure consistent posting and align your campaigns with important dates and trends.

2. Build a Strong Brand Identity

Your social media profiles should represent your brand’s personality and values. Use consistent colors, logos, and tone of voice across all platforms. Whether fun and quirky versus professional and informative, ensure your content aligns with your branding. 

In 2025, Vikki Nicolai La Crosse Wi can’t emphasize enough that authenticity is key. Show behind-the-scenes glimpses of your business, introduce your team, and share stories that connect emotionally with your audience.

3. Utilize Video Content

Video content continues to dominate social media. Platforms like TikTok, Instagram Reels, and YouTube Shorts make creating and sharing short, engaging videos easy. Showcase your products in action, create tutorials, or share customer testimonials through video. 

Live streaming is another powerful tool for interacting with your audience in real-time. Announce product launches, hold Q&A sessions, or give virtual tours of your workspace.

4. Leverage User-Generated Content (UGC)

Encourage your customers to share their experiences with your products or services by tagging your business on social media. Reposting user-generated content or UGC builds trust and fosters a sense of community. 

Run contests or campaigns that invite your audience to share photos or reviews, offering incentives like discounts or shoutouts. And don’t forget to maximize this with a fitting hashtag!

5. Harness the Power of Influencer Marketing

Collaborating with influencers can amplify your reach and credibility. In 2025, micro-influencers (with 1,000 to 100,000 followers) are particularly effective for small businesses because they have highly engaged audiences. 

Partner with influencers who align with your brand’s values and target demographic. Victoria Nicolai La Crosse points out that you can create authentic, relatable content with this strategy.

6. Master Paid Advertising

Social media advertising has evolved, offering precise targeting options that let you reach the right audience at the right time. Platforms like Facebook, Instagram, and LinkedIn allow you to target users based on demographics, interests, and behavior. 

Experiment with ad formats like carousel ads, video ads, and sponsored posts. Use analytics to track performance and optimize your campaigns to maximize your return on investment.

7. Embrace Emerging Technologies

In 2025, augmented reality (AR) and artificial intelligence (AI) are transforming social media. Use AR filters to let customers virtually try on your products or visualize how they’d fit into their lives. 

On the other hand, AI-powered chatbots on platforms like Messenger can provide instant customer support, answer inquiries, and guide users through their purchase journey.

8. Engage Consistently With Your Audience

Social media isn’t just about broadcasting; it’s about building relationships. Reply to comments, answer messages promptly, and participate in trending conversations relevant to your niche. 

Hosting polls, quizzes, and interactive posts can also boost engagement. In 2025, Victoria Nicolai notes that brands actively engaging with their followers will stand out and foster loyalty.

9. Focus on Social Commerce

Social commerce—selling products directly through social media platforms—is a game-changer. Platforms like Instagram Shop and Facebook Marketplace allow users to browse, purchase, and review products without leaving the app. 

Ensure your product listings are visually appealing. Don’t forget to include detailed descriptions, pricing, and links to your website.

10. Analyze and Adapt

Track your performance using analytics tools provided by platforms or third-party apps. Monitor metrics like reach, engagement, click-through rates, and conversions to understand what’s working and what’s not. 

In 2025, staying agile and adapting your strategy based on data is critical to success. Experiment with different content formats, posting schedules, and promotional techniques to refine your approach.

11. Create Value-Driven Content

Gone are the days of overtly promotional posts. Today’s audiences prefer value-driven content that educates, entertains, or inspires. 

Share tips, industry insights, or how-to guides that position your business as an expert in your field. Use storytelling to make your brand relatable and memorable.

12. Collaborate With Other Small Businesses

Team up with complementary businesses for joint social media campaigns. For example, a bakery could partner with a local coffee shop for cross-promotions. 

Sharing each other’s content and audiences can expand your reach and introduce you to new customers. It’s an effective but affordable strategy to tap a wider reach and earn more revenue.

13. Optimize for Mobile Users

With most users accessing social media on their phones, ensure your content is mobile-friendly. Use vertical videos, easy-to-read captions, and visually appealing graphics. 

Your website and social media links should also be optimized for mobile browsing to create a seamless user experience. This part is crucial to your success, with everyone owning a mobile device. 

14. Stay Ahead of Trends

Social media trends evolve rapidly, and staying ahead can give your business a competitive edge. Subscribe to industry newsletters, follow trendsetters in your niche, and watch emerging platforms or features. 

In 2025, trends like eco-conscious branding, mental health awareness, and community building are expected to gain traction.

15. Invest in Training and Tools

As social media grows more sophisticated, investing in the right tools and training can save time and improve results. Use scheduling tools like Hootsuite or Buffer to plan your posts, graphic design platforms like Canva to create visuals, and analytics tools to track performance. Consider enrolling in social media courses to keep your skills up-to-date.

 

Conclusion

Leveraging social media to grow your small business in 2025 is about creating meaningful connections, embracing innovation, and staying consistent. Your business can survive and thrive in the digital age with the right strategies and a willingness to adapt. Remember, social media success doesn’t happen overnight. Keep experimenting, learning, and engaging with your audience to unlock the full potential of these powerful platforms.