What is business intelligence?

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BI (Business Intelligence) is a clear set of architectures, processes, and latest technologies that converts all the raw data into useful information to drive profit in businesses. Generally, it is a suite of services and software that helps to transform data into excellent knowledge and intelligence.


BI throws a direct impact on strategic, operational, and tactical decisions. With proper BI tools and techniques, a business can bring a change in its overall nature and decision-making strategy. It helps generate reports, maps, charts, summaries, graphs, dashboards, and detailed intelligence for users.

Why is BI important?

Business Intelligence is highly important. Below are four factors that state the importance of business intelligence.


  • BI helps to create KPI (key performance indicators) that are based on the historical data.
  • BI sets and indicates benchmarks for different processes.
  • BI extends on data visualization, which further increases the quality of data, thereby enhancing decision-making quality.
  • Organizations can spot the market trends and business complications with BI systems.

Who can use Business Intelligence Systems?

Not only can big enterprises use BI systems, but small and medium enterprises (SME) can make use of BI as well.


There are four types of BI users. These include,


  • IT Users: IT Users play a vital role in developing and maintaining the entire BI infrastructure.
  • Professional Data Analyst: Generally, Data Analysts are statisticians who study the data deeply. With the help of the BI system, they can get fresh insights that further help them build unique and intriguing business strategies.
  • Head of any company: CXO and CEO hold power to elevate their profit by enhancing the operational efficiency in their organization with BI.
  • Business users: Business users can usually be observed across several organizations. Two main types of business users involve the casual Business intelligence user and the power user. One of the primary differences between them is that the power users deal with complex data sets. In contrast, the casual user must use dashboards for the evaluation of a predefined set of data.

What are the tools involved in Business Intelligence?

Businesses today give more priority to self-service analysis that empowers and boosts businesses to grab more insights, thereby enhancing their overall performance and Comprehensive data discovery methods, ways procedures, tools, and platforms. These tools that are involved in business intelligence solutions are


  • Online analytical processing (OLAP): It is a computing method that allows all multi-dimensional analytical queries.
  • Software-as-a-service BI (SaaS BI): It is a cloud-hosted delivery model based on subscription for BI software solutions
  • Ad hoc analytics: It is an analysis procedure that is designed to answer certain questions immediately
  • Operational BI: It is a data analysis approach that utilizes real-time business analytics to implement real-time data into your operating system automatically for implementing immediate use.
  • Data visualization software: This tool eases the indication of correlations and patterns by offering visual context.
  • Mobile BI: It is a tool or software that optimizes desktop BI for mobile devices.
  • Open-source BI (OSBI): This tool is for BI software solutions that don’t need to purchase any software license.
  • Collaborative BI: For streamlining the transfer or sharing procedure, this tool helps to merge BI software with collaboration tools.
  • Real-time BI: This is generally a data analytics approach that offers real-time information by feeding transactions into the real-time data warehouse for users.
  • Location intelligence (LI): This is specially designed to link geographical context with business data.

What are the techniques involved in Business Intelligence?

The techniques involved in Business Intelligence use the advanced, latest, and predictive statistics and analytics respectively for assisting the organizations in bringing out conclusions from discovering patterns, data analysis, and announce upcoming events in business operations. Business intelligence reporting is usually not a linear practice but more of a consistent multifaceted cycle of exploring and accessing the sharing of information. Few common BI functions are


  • Reporting: This involves dividing financial and operating data analysis with the decision-makers, thereby helping them make decisions and conclusions.
  • Data mining: This involves sorting through huge datasets with the use of statistics, databases, and machine learning for identifying the latest trends and building relationships.
  • Querying: It is a request for certain information or data from a database.
  • Data visualization: This technique offers visual representations like graphs, charts for promoting easy data analysis
  • Statistical analysis: This involves a collection of results straight from descriptive analytics to statistics for identifying trends.
  • Data preparation: This is a method of mixing and structuring data for preparing it for analysis.
  • Descriptive analytics: The interpretation of all the previous data for drawing comparisons occurring in the business.


While you might be unaware of the exceptional advantages of Business intelligence in organizations, this guide states the tools, techniques, and importance of business intelligence in organizations.