Valuing your clients and treating them well will get them to stick around. If they feel like they can rely on you for an excellent service, they will keep coming back and stick with you when they need your product or service. When you treat your clients well, they will see that you appreciate them, even when they might not currently be spending money with you. It’s not always easy to know how to treat your clients well in a way that will help you to stand out. All businesses are trying to please their customers, but you need to be able to do it in a notable and memorable way.
Follow Through on Your Promises
While it might seem like a simple and obvious thing to do, making sure you fulfill your promises to clients is a good place to start. Many businesses can fail to meet the needs of their clients, particularly after promising too much. It’s important to be realistic when you’re offering things to clients so that you can be sure you will be able to stick to what you promise. By making it a priority to never let your clients down, you will always be able to meet minimum standards for providing a good service.
Make It Personal
Personalization is an excellent way to get the attention of your clients. It’s also easier than ever to personalize customer service and communications for larger numbers of clients with the range of technology available. However, it’s important to maintain a balance between being personal and being too personal. Clients want to be treated as humans, but they might not want you to seem too close to them. Many people can feel uncomfortable if a business tries to be too personal, as they might feel that it’s intrusive. So while you should take a personal approach, it can pay not to get too familiar.
Send Gifts on Special Occasions
Everyone appreciates a present or even a card on a special occasion. Whether it’s their birthday, Christmas, or perhaps something that they have achieved, receiving a gift is a sign that someone cares. Giving gifts to clients can be one way to make your service more personal. This could range from a discount code on their birthday to a bottle of Champagne if their business wins an award. Try to tailor any gifts that you give to your clients, whether it relates to them personally, their business, or the service that they receive from you.
Put on a Spectacular Event
Hosting an event can really give you an opportunity to give your clients special treatment. It gives you a chance to wine and dine them or offer them something entertaining or informative. To design an event that will work for your clients, you should consider working with an events company. A company like MTI Events can design an event that caters to your clients and represents your business. There are many different types of events and ways you can impress your clients. Design your event around them to ensure they have fun rather than only thinking of promoting your business without taking your clients into account.
Identify VIPs
All of your clients matter, but some might be more important than others. By identifying your most important clients, and perhaps letting them know that they are VIPs, you can focus some of your efforts on them. Your most important clients might be those that are most valuable or those you might want to keep for other reasons, such as their loyalty or simply because they are a pleasure to work with. You might offer your VIP clients extra privileges and benefits and treat them with a little extra care compared to your other clients.
Value Customer Feedback
Businesses often collect feedback from their customers in various forms, as it helps customers to feel heard. However, there is little point in collecting feedback if you don’t use it to inform your actions. If your clients don’t see that you are responding to their feedback and making changes when necessary, they might decide to go to someone who will listen to them more. Of course, you don’t have to take action whenever a client has a comment, suggestion, or complaint. However, if you receive the same feedback from multiple clients, it’s time to consider whether you need to make some changes.
Be Your Client’s Customer
When working with other businesses, it can also be a good idea to become a customer for your clients. Many of your clients may have complementary businesses that offer products or services that are of use to you. In fact, there could even be a possibility of bartering by swapping services and products, rather than by charging each other. Of course, you shouldn’t become a customer for a client if it’s not a suitable match for you. Another thing to consider is the potential of one day no longer wanting to be their customer, which could cause difficulties.
Invest in Their Success
If your clients are doing well, they will be more likely to stick with you and continue to require your services. By being willing to invest in their success, you can support their growth and survival. There are a few ways you might do this, such as promoting their businesses or attending any business events that they invite you to.
Treat Your Employees Well So They Treat Your Clients Well
Lastly, your employees will often be the ones interacting with your clients. If you are willing to treat your employees well, you will be able to increase the likelihood that they will treat your clients well too. Listen to your employees and make sure you are meeting their needs, from providing a comfortable break room to giving them quality benefits options. The happier they are, the more likely they will be to provide good customer service to all of your clients.
Treat your clients well, and they will continue to work with you, remaining loyal and forming a solid business relationship.
