All businesses need to have an expert marketing plan in place. However, marketing effectively is a lot easier said than done. After all, if you don’t have any experience, how are you supposed to know where to begin? With that being said, read on to discover some of the common marketing mistakes businesses are committing today so that you can avoid making them.
Hiring a general marketing firm
There are so many different marketing companies to choose from today. Therefore, you can find a marketing firm within your niche. Because of this, going for a general marketing company is a thing of the past. Why would you go for someone that does not have a good understanding of your business or industry when you could go for someone with a background in your industry?
For example, MSP marketing is available for IT consultants. These are experts that know the unique challenges that IT consultants face. They know what the marketing landscape is like for these sorts of professionals and industries, and this is why it is imperative to select a company like this. You will benefit from a much higher level of service.
Using outdated marketing approaches
Aside from the errors that have already been mentioned, another mistake that a lot of business owners make today is using marketing methods that are now outdated. This is an easy trap to fall into because of the fact that marketing has grown at such a rapid pace. However, you cannot afford to be stuck in the past.
Some of the most common examples of outdated practices include keyword stuffing and prioritising quantity over quality. Google is wise to these sorts of tactics and you will only end up receiving a penalty. Instead, the focus needs to be on quality, ensuring the content you produce is original, engaging and informative.
If a company promises that they can get you to the top of Google within a matter of days or weeks, you should be skeptical. The focus needs to be on building your presence organically. You cannot cheat the system with black hat techniques.
Not having an app
App development services may be something you are considering for your business, but you may be feeling unsure as to whether you really need a mobile app. Below, we take a look at the top five reasons you should get an app created for your business.
The first reason why you need app development is to boost customer loyalty. Apps give you the ability to make a sincere and true connection with your customers, as you engage with them on a deeper level than newspaper ads and website banners do. You are offering them something much more valuable, and this will result in enhanced customer loyalty.
Secondly, you can build brand recognition with a mobile app. Not only will your business become more visible, but also you will become known as a leading and trusted company in your industry.
Thirdly, an app is a great way to provide value to your customers. By presenting them with something useful, you will increase satisfaction and attract new customers. For instance, you may offer an app that enables customers to collect reward points instead of them needing to use a printed card, which makes their life a lot easier and ensures they don’t lose their points. In addition to this, an app also creates a direct marketing channel, giving customers promotions and special sales at their fingertips. Finally, you will be visible to customers at all times. After all, people are now spending more time on mobile devices than desktops.
No responsive design
Another big mistake is having a website that cannot be viewed and used with ease on a mobile device. Not only will this frustrate people trying to view your site from their mobile phone but it is going to have a negative impact on your search engine ranking too. This is because Google takes user experience into account. This is also why a slow loading website has a detrimental impact as well.
Overlooking print marketing entirely
Brochure or leaflet printing is something you may be considering for your business. However, you may be concerned as to whether such printing is still effective in the current digital age. This is something more and more businesses fret about, considering the dominance of the Internet and online marketing.
However, the truth is that print marketing is here to stay, and a combination of the two methods is always the most effective. There are many benefits associated with using brochures over online forms of marketing. The first is that print advertising is not as intrusive. How annoying is it when you get cold calls for companies? Or, what about when you are browsing a website and a pop-up comes onto your screen? Instead, when a brochure is posted through your door, you can place it on your coffee table and view it at a time that is convenient for you. There is also a lot of research to back up the theory that we as humans respond better to things that are tangible, and this is a benefit that print advertising will always have over online approaches. In addition to this, a brochure gives you the chance to display a lot of information about your company or your products. It is really difficult to replicate this via an online platform aside from your website. And, finally, you also need to consider the fact that print marketing can be targeted with greater ease and effectiveness.
To conclude, these are some of the main marketing errors that businesses are making today. If you have noticed any of these, you should make changes to improve your advertising efforts.