Widening Your Business’s Reach: A Guide


Although your business might currently have a small and devoted client base, to initiate growth within your company, you should consider widening your reach to encompass more of your target audience. Whether you decide to revolutionize your online presence or to develop a new product range, here are some of the best actions that you can take to connect with an increased number of potential customers.

Develop Business Cards

Business cards are an excellent way to remind your target audience of your business even when you are not directly focusing on your marketing methods. These tiny slips of paper can drive customers to your business when they are looking for a company like yours, acting as promotional devices not just now, but far into the future. In order to use them to expand your business’s reach, you should hand them out at events and ask local shops and noticeboards to display your card. This will enable more potential customers to read about your company in passing without having to make direct contact with you. Not only this, but your business card can then be passed on to those who need it. To do this, you should look for custom printed business cards that can enable the professional growth of your business.

Use Digital Marketing Methods

In the US alone, over 209 million people use the internet for shopping purposes. Rather than simply relying on word of mouth to spread the news about your business, utilizing digital marketing methods can help you to connect with millions of people at once. These are also excellent devices if you are looking to expand your businesses’ success on a global level. Some of the best digital marketing methods to improve the reach of your business include offering an online newsletter or developing a shareable blog, running social media competitions or creating humorous posts, and using SEO to ensure that search engines are on your side.

Partner With Another Business

Instead of seeing your competition as a threat, why not see it as an opportunity to create new partnerships? Partnerships with other, larger businesses can be invaluable when you are looking to expand your reach as they can allow you to communicate and share in the profits of their audience as well as your own. By associating with well-known brands, you will be able to expand your marketing efforts across different channels, while also lending your company the authenticity it needs to attract new clientele.

Don’t be Afraid to Cold Call

Although successful cold-calling methods may be an unglamorous task for business owners, they can be extremely effective for developing and maintaining new leads who may not have previously considered the potential of your business. Rather than solely communicating with your old clientele, you can increase your exposure by directly reaching out to potential customers who may be interested in what you have to offer.

Consider New Markets

However, if you are looking to make a big change to the nature of your business, you should expand your reach into new markets. This can provide you with an opportunity to find and attract different people to your brand. You can do this by diversifying your product ranges or by considering ways to revamp your marketing campaigns in order to strike a chord with a different target audience.