Recently, Kevin Price, Host of the Price of Business (on Bloomberg’s 1110 AM KTEK in Houston, TX) interviewed Dan Vuksanovich, the self-described “Website Traffic Increaser Guy. He helps small businesses attract more targeted traffic to their websites and improve conversion rates.”
Tell me about your firm (number of employees, location, type of companies you work with, etc.).
Dan Vuksanovich is currently the Website Traffic Increaser Guy, a one person startup in the western suburbs of Chicago serving small businesses in the US, Canada, UK and Australia. This story, however, is from a previous firm he owned called Advesa. Advesa was a three person IT consulting firm in Chicago providing networking and computer consulting services to small businesses in the Chicagoland area. Mr. Vuksanovich sold Advesa in 2007 to another local IT consulting firm.
Tell us your story about the lengths you have gone to get a customer?
I broke away from an IT consulting firm I was working for in 2003, waited out my non-compete, and opened Advesa in 2004 (366 days after leaving). The guy who was running the firm I broke away from had checked out long before I left, and lots of stuff was falling through the cracks. On a whim I checked a former client’s terminal server login to see if the administrative password had been changed since I left and it HADN’T. I was an inch away from sending the managing partner of this former client an email from his own firm’s admin account as proof that my old firm wasn’t doing its job, but I wimped out because of the legal implications of what I was doing. Instead I sent him an email from my own Advesa account describing the problem. He told me to stop bothering him and I never got the client.
Do you know of other examples of the lengths businesses have gone through to get customers?
What lessons, if any, do you derive from these stories?
I learned two things:
1. Prospective clients are not always logical when it comes to decisions about service providers. In many cases their decisions are emotional and fly in the face of an obvious logical conclusion (e.g. our current IT firm is not doing its job).
2. I wasn’t willing to risk legal action against me (for hacking) in order to improve my chances of acquiring a client.
Contact information: Provide website and other information that we can use on the radio (Business Talk 1110 AM and on our news site).
Website Traffic Increaser Guy