If you’re familiar with online advertising or have simply been browsing YouTube lately, you may be familiar with whiteboard animation videos. Whiteboard animation videos, while they may seem simple at first glance, can be extremely powerful and persuasive promotional tools when used correctly.

They can be used for direct advertising, as an educational tool, or even packaged as a product. And while many people are well aware of the power of whiteboard animation videos, many marketers seem to overlook them completely. In this article, we’re going to give you 3 reasons to start using whiteboard animation videos if you haven’t already.

Can Reduce Bounce Rates

Low bounce rates are not only essential for user retention these days but will also be used to determine the quality of your website by search engines. One of the fastest and easiest ways to reduce bouncing rates is by adding video to your pages.

It has been estimated that visitors will spend more than twice the time on average on pages with video content. Not only that, doing something as simple as adding a whiteboard video on your website could help you boost your conversion rates by as much as 45 percent.

If you want max results, try to add whiteboard video animations on your most visited landing pages and perform some A/B testing to see what works best. You could also add a video about one of your products or services and test it as well. This could significantly improve the average time spent on your pages.

Increased Email Engagement

Chances are email is still your marketing channel with the highest customer engagement. So even a slight increase in engagement could make a huge difference on your sales or any other metrics you’re aiming at like comments or social shares for instance.

You could use video to increase click through and open rates by enticing your subscribers. For better results, make sure that the word video is present in the subject line. Doing that alone could boost open rates by as much as 12 percent.

You should add a link to your video in your email, whether it’s hosted on YouTube or your own server. You could also add a thumbnail of the video in your email and link it. A nice trick would be to use a halfway point in the video as the thumbnail so that readers can have an idea of what’s going on before they click through.

Creates a Lasting Effect

Videos creates a longer lasting impression on people than any other medium available. Making sure that your brand, services and products are engraved in your customers’ minds is essential in any marketing effort. The more powerful and memorable the first interaction they have with your product is, the higher the chance they’ll want to learn more about it.

A great whiteboard animation video with punchy narration, easily understandable visuals, catchy music and nice voiceover will outperform any other type of video content you can think of.

Whiteboard animation videos are one of the most cost effective, easy to implement and efficient ways to improve your conversion rates and gain visibility for your brand. If you haven’t used them already as part of your strategy, you should definitely give them a second look and see how they could help your business.