A Review on The Concept of Marketing


Marketing is a function associated with a marketing department in a company or instead outsource a media group. They formulate policies and plans for an ad campaign. They make programs tailor suited for the specific business and strategies that can upset the competitors. To do this, market research has first to be conducted to understand the needs of the market.

For complex marketing needs such as search engine optimization (SEO), an organization may opt to outsource this to an agency dealing with search engine marketing. This type of marketing also takes shape as the rest, including the marketing mix, which we will look at in detail as well as the types of search engine marketing types available today.

Marketing Mix

The marketing mix is composed of four components they include:


A product is composed of a couple of traits, namely, features, benefits, functions, and uses. They should be capable of exchange.  Thus, a product could be an idea, an intangible form, service, or a tangible form; goods. Its actuality is for exchange.


Price is the ratio that specifies the measure of goods, services, or money needed for the acquisition of other products and services. In layman terms, it is the amount a client will forfeit for goods or services.


The place is in reference to the carrying of products to consumers and marketing them as well.  The place gives an idea of the extent of market coverage an item has. The place is also associated with the distribution of a product.


This includes advertising, promotion strategy, and public relations. It indicates to consumers the amount they will part with to acquire an item or service in comparison with the competitors. The promotion also influences the number of products purchased and the net profit from the item as well.

Types of Search Engine Marketing


PPC means pay per click. It is a marketing model whereby the agency will pay for every time an ad is clicked. It is a costly market model but also very useful because it has a very far reach.

The ad appears at the top and bottom of a search results page. Google tags paid search results as “Ad” or “sponsored.” Here Ads are configured to display for predefined search queries and dollar amounts.

As soon as ads are organized, scheduled, and budgeted, they will start showing up in search results. The major influencing factor is Google’s score of the superiority and relevance of both your keywords and PPC ads. It is used to calculate your cost per click (CPC) and multiplied by your maximum offer to calculate your ad rank in the ad auction procedure.”

Local SEO

Local SEO is a form of search engine optimization (SEO) that concentrates on getting your corporate listing to show up in Google maps results. There is no charge for clicks. Here Local search results appear in the middle of the search engine results page (SERP) and stand out because of the existence of a map.

For a business to appear in local search results, the search query must indicate local intent by including a local business category like “restaurant” or “gas station.” You can expect to start seeing your business appear in local search results in 1-8 Months.

Organic SEO

Organic SEO is a search engine optimization procedure that enables your website content to garner enhanced visibility in unpaid non-local results. No levy is instituted to those who click on the site. Organic search results show up roughly in the centre of the SERPs, often crammed between paid search results and below local results.


To sum it all up, marketing is an excellent tool for promoting goods or services to prospective buyers. That said, SEO is crucial for organizations that want to get ahead of the curve.