Boosting Those All-Important Conversions



A lot of marketing firms promise to deliver a high amount of traffic to your website. But the real question is how many of these viewers are turning into paying customers? If the vast majority of people that visit your website simply end up leaving, then you need to make some changes. Let’s take a look at some proven methods to use to improve your conversion rate…


Use video the right way


Video is extremely powerful in terms of enhancing conversion rates, but only if you use this marketing form carefully. Here are some tips you can follow when using video to boost conversions:


  • Send personalized videos to prospects
  • Quickly instill a sense of trust
  • Make sure your video is immediately entertaining and relatively short
  • Use a custom thumbnail that will entice people to watch the video
  • Insert a lead capture form within the first 10 to 20% of your video


Commit to improvement


You will never be able to grow your business if you are not aware of how you are performing at present. Data is extremely powerful and you must make sure that you are extracting key statistics so that you can move your business forward. Assess your current dealings with customers and potential customers to see where improvements could be made. 


Make sure your call to actions are clear


If you want people to take specific actions, you need to make sure that those actions are clear. This is something that a professional web design agency will be able to assist you with. Do not simply assume that a customer is going to come to your site and look for your newsletter sign-up or that they are going to know how to navigate your checkout process with ease. You need to make everything as simple as possible if you’re to get the results you hope for.


Create an experience


Your website needs to be more than just a platform that presents information; it needs to provide an experience for the viewer. You need to put yourself in your customers’ shoes. Run through every element of your website experience, from the moment someone lands on your website to the checkout process. You can then decipher whether there are any gaps in the experience and what sort of responses your process elicits. This will help you to decipher where improvements can be made.


Maintain integrity


Last but not least, you will never reach high conversion rates if honesty is not at the heart of what you do. There is never a valid reason to offer potential or existing customers something that could be deemed misleading. Commit to integrity and honesty irrespective of what sort of issues may crop up as a consequence.


As you can see, there are many different ways you can improve your conversion rate. If you implement the suggestions mentioned above, you are bound to notice a difference in terms of how many website visitors turn into paying customers.