Kevin Price, Host of the Price of Business on Business Talk 1110 AM KTEK (on Bloomberg’s home in Houston) recently interviewed David Proulx.
About the interviewee
I am David Proulx, Founder and President of Oui Marketing. I am an outside of the box thinker, entrepreneur, philosopher, passionately contagious, technology and innovation addict. I am incredibly creative and fast but not in an ad way, but in a business way. I built Oui Marketing the same way that I used to play basketball. I have never been the tallest, but I always saw where the game was going. Clients trust my agency for the amazing team that I built. We have incredible people in strategy and creation, back with an outstanding team of account executives. Working with us is fun, but more important profitable (yes I meant the order). We deployed International campaign over 28 countries with great returns for our clients. I was incredibly blessed to have the opportunities to touch almost everything in the marketing field. That allows me to make links that few people can do. If you are looking for a winning team lets have a lunch. I don’t bother taking the plane.
Tell me about your firm (number of employees, location, type of companies you work with, etc.).
Oui Marketing is a 12 employee advertising and marketing firm established in Montreal. In both strategy and creation, it relies on audacity and relevance to develop the innovative solutions that build allegiance.
What type and size of companies do you have as clients?
The agency boasts international accounts such as Group Bel and British Council, major Quebec manufacturers such as Novatech, Baril Design and Dutailier, public organizations such as the British Council, the Agence de la Santé et des services sociaux de la Montérégie and the Conseil des métiers d’art du Québec, and NGOs (the Humanitarian Coalition and Oxfam Québec). For more information: ouimarketing.com
What comes to mind when you see this topic?
The agency’s promise to clients is to burnish their brand’s reputation, winning the public’s loyalty through positioning campaigns but the only thing which makes a real difference is the question of their return of investment. When I created this marketing company in a very challenging market where bigger companies deploy sophisticated claims and USP to propose their services, I was absolutely convince that there was a place for an agency with a more rational positioning. The aim of marketing is finally to convince clients or consumers to say yes and this is why I named my agency Oui Marketing.
What are the best practices when it comes to this issue?
We build allegiance through audacity and relevance. Go off the beaten path, but always maintain course. That’s the challenge. And it’s what makes us tick. The audacity of standing out from the crowd, of heightening the experience and generating affection for a brand. That’s our momentum. And it forever drives us. The relevance of being contemplative, precise and efficient, forever mindful of return on investment. What we do today, shapes tomorrow. And we’re exhilarated by it.