These days, with the increased popularity and growth of the food industry, and the rise in home food deliveries, particularly now during the COVID-19 pandemic, one of the most pressing issues faced by food manufacturers and vendors is how they package their food. It needs to be safe, it needs to be practical, and it needs to be attractive. Poor packaging design can ruin the customer’s culinary experience.
Here, we look at the importance of food packaging design and how, so your business can get it right the first time.
Why is it important to get your food packaging design right?
The wrong packaging can have a hugely adverse effect on your food and its appeal to your customers. It does not matter if you are offering the freshest, most delicious food products in the country; if the packaging is wrong, you will lose out on valuable clients.
As well as containing and keeping your food product perfectly in shape, the packaging has various other purposes. It also keeps your food safe and free from any external contamination, and if you are served cooked food, it ensures that the food arrives at an appropriate temperature.
Food packaging is also a way of connecting with your customers and getting your brand out there. It is the perfect opportunity to display your brand identity and give information about both your product and your business.
Packaging, in short, is a huge deal. Think about the super-popular Japanese sweets. The packaging can almost be collectible, and there are thousands of unboxing videos on social media.
How to get food packaging right
Choose the right food packaging supplies: Obviously, your packaging needs to be suitable for the food that it is holding. If it needs to contain something that has a sauce or is ‘wet,’ it needs to be strong enough. Not only that, it in an age where customers are conscious about their carbon footprint and impact on the environment; it ideally needs to be made of sustainable and recyclable materials. There are plenty of options available on the market now. This will signify to your customers that not only do you care about both them and your products, but the environment as well.
Brand your packaging: Once you have decided on the materials that your food packaging is going to be made of, you need to consider how you will incorporate your brand identity and message. Perhaps you will have it in your trademark colors with your logo and tagline printed on? Even customers who do not buy your food product will be influenced by it, passing it in stores or seeing people carrying or eating from them. Missing out on branding is missing out on potential sales.
Make sure your product is good: You can have the most innovative and exciting food packaging on the market, but it is only ever as good as the product that it holds. Never let your packaging become more important than the product – make sure it is of the highest quality, and our customers will naturally come, no matter what.