Kevin Price, Host of the Price of Business on the BizTalkRadio Network, recently interviewed Carter Cast, the former CEO of Walmart.com, about the pervasive problem of “career derailment.” It is a major problem that is affecting many people across a multitude of vocations.
In addition to a rich career in business — and currently involved in venture capitalism — Cast is also a professor in entrepreneurship at the Kellog School of Management at Northwestern University. According to his page at the university,:
“Carter Cast, a clinical professor at the Kellogg School of Management and also a venture partner at Pritzker Group Venture Capital, has played a pivotal role in building multiple iconic consumer brands. Carter started as a marketing manager at PepsiCo, working for the company’s international food service division. He moved to the Frito-Lay division, where he led the development of Tostitos Scoops! Tortilla Chips as well as the development and launch of Tostitos salsas and dips. Upon leaving PepsiCo, Carter joined Electronic Arts, where he served as vice president of product marketing and marketing communications, launching products like The Sims. He left Electronic Arts to become the founding chief marketing officer of Blue Nile, which became the leading seller of diamonds and fine jewelry on the internet. Carter later went to Walmart, where he became the CEO of Walmart.com, leading the division to become the third-highest volume retailer behind Amazon and eBay.
“In 2011, Carter joined the faculty of Northwestern University’s Kellogg School of Management, where he teaches entrepreneurship, leadership and marketing and works on Kellogg’s leadership initiative….” (READ MORE)
