Whether you’re a local shop with a storefront or contemplating your first pop-up shop, your retail window display is one of the most important tools that will help your business stand out.
You’re not only going head-to-head with other independent businesses but also negotiating with big-box retailers and department stores.
A special, convincing store window display has the ability to separate you from rivals as well as attract more foot traffic in-store. Window displays are your chance to show the special nature of your business and turn heads. The best window show design will attract customers enough to make them stop, turn back and step into the store where your employees on the floor can help close the deal.
Understand your Target Customer’s Psychographics
The first step in developing successful storefront merchandising and product presentations is to consider the intended client. By this, we don’t just mean knowing demographic data such as their age, employment, and education; delve deeper into their psychographic details and get to know what drives their choices, and what kind of lifestyle they lead.
Combining customer data from your point of sale network (especially the buying history of a customer) is a good place to start.
That said, to breathe life into your storefront window display, here are a few tips to point you in the right direction.
Find the Focal Point
Even if your shop is a handicrafts or collectibles store that lends itself to a comfortable, cluttered look, a focal point inside the window is required.
- What do you want to catch the viewer’s eye first?
- What do you want to see them next?
Bring objects together in a way that will catch the eye with the display. For example, group one big object with smaller but different objects, instead of tons of small items with similar sizes. Alternatively, pick just one eye-catchy item to attract attention immediately.
Create Optical Balance
Optical balance is an important factor when creating ideas for displaying in shop windows.
Symmetrical (or formal) balance is attractive to the eye, providing a structure that the brain can perceive instinctually.
Conversely, asymmetric balance is an informal style and has the surprise factor. An asymmetric display will help inspire curiosity, causing viewers to look closer.
Symmetry not only applies to two equivalent products side by side, but may also be represented, for example, by products with similar colors, textures and weights, or also totally different products that are displayed symmetrically.
Make a Bold Statement
Let’s be honest: the attention span of humanity is shrinking to only a millisecond, and customers are no different.
You can bet that most customers walking past your shop will either be engaged in a phone call, email, or be walking their dog. But, to make sure you grab their attention, you’ll have to pull out all the stops.
At the very least, you can build a shop window presentation that they want to capture with their camera and share with the world. So, don’t be boring when you build your retail window display. Be brave with patterns, designs, and accessories.
Perhaps the first move is to create a window show that really draws interest, which involves resisting the urge to do-it-yourself and finding a professional specialist in glazing or window design. For example, if you want an attractive mix of aluminium and glass display window for your Auckland storefront, then you should be willing to invest in the services of a professional aluminium joinery Auckland provider.
Just remember to exercise your best judgment and keep everything consistent with your brand.
Use White Space
You don’t need to fill every single corner or space in your shop with displays or items.
White space, or negative space, is an essential aspect of building an aesthetically appealing storefront.
Overall, white space can help emphasize other displays or items, create a focal point within the shop and reduce clutter.
White space allows the product the freedom to breathe when used correctly.
Retailers like Apple have perfected the art of developing storefront experiences, so much so that their shops can be recognized immediately around the world.
Apple is well-known for using white space, too. Their sleek and streamlined in-store exhibits are incredibly clean, with the goal of holding the items at the center of focus, enabling shoppers to experience them and enjoy them as they go along without being distracted by clutter.
Build on Your Brand
Your window design strategy should improve your brand. Bold colors and an eye-catchy window display is always great for a storefront design, the key is to ensure that your design and blend of colors is consistent with what your brand is consistently known for in every space, physically and online.