How Does SEO Play into a Successful eCommerce Platform?


What is the first thing you do when you need to find some information online? If you’re like most people, you probably go to a search engine and enter words that are related to what you are searching for. You then go through the listings on the first search results page and click on the top ones to see if you’ll get what you need.

80 percent of shoppers begin their purchasing journey by searching for information online. 60 percent of these shoppers turn to online search engines to search for products. Search engine rankings plays an important role if you want to be visible to these shoppers. A recent survey by Google showed that more than 50 percent of online users never go beyond the first search results page and only 13 percent go beyond the fourth page. If you want to drive more traffic to your website, it is important to optimize your website for the terms you want to rank for.

Many online businesses make use of Search Engine Optimization (SEO) for customer acquisition and ecommerce websites are no different. In a recent survey, it was found that 30 percent of the traffic visiting ecommerce sites resulted from SEO. SEO is definitely a major driver for growth for any ecommerce website that hopes to make a dent in the online marketing landscape.

SEO and ecommerce platforms

Not all enterprise ecommerce platforms are equipped with the features online businesses need in order to leverage the power of SEO. Just because a platform states that it is SEO friendly doesn’t mean that all the features are included when you buy into the platform. It is therefore important to search for a platform that offers various elements of SEO right off the bat. You can get going much sooner and will only need to refine your strategy over time.

An ecommerce platform with the following SEO capabilities will take your search game to the next level.

  1. Performance and reporting

This is one of the biggest reasons why you need an SEO enterprise platform. These platforms provide you with capabilities for analyzing the performance of your website on search engines. They provide you with data on visibility, keyword performance, search volume, and click-through rate.

These platforms analyze large sets of data and provide reports from which you can draw powerful insights into the performance of your website. Your keywords can be compared to thousands of other keywords for performance, therefore giving you even better insight into keyword performance. This is both cost-effective and efficient.

  1. Technical optimization tools

These platforms offer various capabilities including their own crawlers that function just as search engine crawlers do. These help to provide recommendations for opportunities for improvement. You can also get more information about your website’s SEO from charts, scorecards, and suggested priorities.

  1. Forecasting capabilities

In order for your SEO campaign to be successful, you need to plan not only for your budget but also for content. Forecasting capabilities on these platforms help to process keyword data and help you plan for future campaigns. This is quite useful for an ecommerce website that wants to have better results during different seasons and times of the year. It is a much cheaper option than buying keywords on AdWords but offers equivalent value.

  1. Management of SEO campaigns

Platforms that allow for integration with other SEO tools can help to make the management of SEO campaigns seamless. You can easily manage workflow even if your platform doesn’t offer all the tools that you need.

It is important to consider your needs and those of your business when choosing a platform. This ensures that you can assess their tools and capabilities objectively before making your choice. This is key to finding the solution that is right for you.