It’s hard to understate the full effect of commercial difficulties brought on by Covid. For some businesses, they have been insurmountable. For others, this has been a real-time of challenge, growth and insecurity, and the real work is yet to begin. Thankfully, and this might seem like cold comfort, all other businesses are on the same footing. The thing about a global pandemic is that it’s truly global, which means that your competition are also suffering from the same struggles, even if to varying degrees. That’s not something to celebrate of course, but it’s something you can use in your recovery.
So, how can you kickstart your business after Covid? Is there a way of doing this without falling into artifice, or some unhealthy method such as taking on more and more business loans to keep things fuelled? Of course, we’re not here to dissect your financial situation, but we can provide some handy pointers to help you in the right direction. After all, it’s the least you deserve:
Business tenders have become a lifeline for many businesses, particularly when the trends and flow of their own market has become unpredictable in this time. Tenders such as these, hosted online, provide you access to select contracts you can fulfil and thus become paid for. These contracts, could be viewed as supplemental ‘missions’ you can undertake to keep your business functioning. After all, provided you’re continually keeping your business dynamic, the revenue coming in, and you’re building connections with a range of worthwhile services and individuals, odds are you’ll be able to weather the storm of post-Covid life more strongly.
Renewed marketing can seem like something of an odd investment, particularly when you’re trying to count the pennies as tightly as possible. That being said – it’s important that you remind your customers and clients that you’re still here, open for business. You can bet that your competitors will be doing all they can. From SEO techniques to simply pushing more strongly through your social media marketing efforts, it’s important to stay visible, and to renew your marketing from top to bottom. A new campaign can works wonders here. Just be sure you’re sensitive to the times lest you encounter public image issues.
Some businesses might find that adjusted their services to make use of the current time is important. For instance, restaurant delivery services such as Uber Eats have made it clear that drivers are only to leave the takeout food on your doorstep, depending on the option you select in-app. Barbers and hairdressers will not serve anyone without a mask, and keep strong queuing guidelines in place. Kickstarting your business is important, but we must also do so with respect to the times. As per the restaurant delivery example, this helps the operation of a company continue with relatively little kickback – yet still with the motivation to perform.
With this advice, we hope you can more easily kickstart your business after Covid.