Everyone’s crazy about eyelash extensions these days, so it’s not so surprising if people start venturing into the eyelash extension business. After all, the upfront cost is relatively low, and it’s possible to work from home. But despite this, it’s important to remember that starting a business can be very overwhelming. Of course, if you want to set up a lash franchise, you want to make sure it will be successful.
In this article, we’ll cover five important things you need to know to help you set up your business the right way.
Why lash franchise?
A lash franchise is one of the best ways for you to make a good income. You can flex your creative muscles and be your own boss! However, lashing is still relatively new in the industry, so different states and countries may have different requirements. You can choose from a variety of services that can help you increase your revenue and build a profitable career. Among the services you can offer include the following:
- Dramatic look lashes – These lashes are attached to 90% of the clients’ lashes, which provides the fullest look possible.
- Makeup look lashes – These enhance 70% of natural lashes.
- Natural look lashes – These subtly enhance the beauty and 50% of natural lashes.
- Lash fills – The perfect touch-up for lash extensions, which keep the lashes in tip-top shape.
Five tips for a successful lash franchise
There are several steps to starting a successful lash franchise – you need to pay close attention to different factors like start-up costs, licensing, and more! To help you, here are five tips when starting your new eyelash extension business.
Start out of your home or rent a chair in an existing lash bar
One of the first things you need to decide on when going into the eyelash extension business is the location – where you will run the business. The good thing about this industry is that you can run your business from home. Naturally, this is cost-effective, especially for someone with no existing customers yet.
But if you already have existing customers, but you don’t want to lease your own space, you can rent a chair in an existing lash bar instead – until you’re financially capable of getting your own space.
Create a professional-looking salon
Even if you choose to deliver your services from home, you should put some thought into creating a professional space. Your space still needs to look professional even if you’re only operating out of your guest bedroom. Doing so doesn’t mean you have to spend a lot of money. You can buy furniture and other items from second-hand shops and still make your bedroom look more like a real salon.
However, don’t just focus on the bedroom. Many at-home lash techs use the living rooms as their waiting rooms, so make sure to decorate the living room, too. You can complete the professional design by adding paintings and flowers. Also, consider complimentary cookies or tea to your customers as they wait.
But above all, always make sure that your customers feel comfortable. Your customers want an enjoyable and relaxing experience. Since your customers will be with you for at least an hour, comfort shouldn’t only be reflected in the space itself. You also need to consider the spa bed or massage table where your customers will be laying. This one piece of furniture has to be of high quality.
Invest in quality lashes and glue
It may be very tempting to go for things that are less expensive as your build your business, but it’s important to invest in quality lashes and glue. Doing so will not only affect the quality of your work but will also set you up for a potential lawsuit, especially if your client experiences a bad reaction along the way.
The goal here is to do your research – it’s better to start small with high-quality lashes and glue than to offer a lot of options to customers that are lower in quality.
Practice on your friends
As you’re starting, you won’t have a lot of customers yet. Your first customers will be your family and friends, so don’t rule them out. Practice on them so you can gain experience and perfect your skills while also building up your confidence.
As you gain experience, make an effort to expand your social network. Relationships are very important to the success of your business. After all, people are most likely to support the business of people they know. There are a lot of apps that you can use to expand your network. You can use social media sites like Facebook, Twitter, and Instagram to make people know about your business.
Market your business effectively through social media
A lot of people are familiar with social media marketing, but not everyone knows how to use these platforms effectively. If you want your business to grow and succeed, this is something you must learn. A lot of lash techs have the most success with Instagram, although Facebook can still be a good option.
But the key to success is if you know how to leverage the power of social proof. Make sure to post pictures of your work and clients – before and after photos can make a difference. Also, consider offering free services to people you know in real life who are fond of posting on social media like Instagram, in exchange for posting about their experience.
To make the most out of Instagram, you put up Instagram ads for cost-effective rates. For Facebook, a powerful option is to keep posting in local groups, so people in your city can see.
Going into business and starting up a lash franchise is exciting. However, you need to remember that building up your clientele will take effort and time. The possibilities are endless, so don’t feel discouraged or demotivated along the way. Continue to work at it, and when you get there, you’ll just look back and enjoy the returns from all your efforts.