Reasons Why Web Design Is Critical to The Success of a Business


In the current internet-based business environment, most likely you are already aware of how critical it is to have a well-designed, high-quality website in order to succeed. If you don’t know this already, then you definitely should. In the past, businesses may have been able to get by with a quickly thrown together, poor quality website. However, that is not true any longer. Your website says so much about your business and frequently is the first thing that prospective customers see when they start learning about your business. That means that one of the critical factors for success is good web design.

Key Facts on Why Web Design Is So Important

Although you probably already understand how important web design is for your business – are you aware of why it is critical? In this article, we will be taking a close look at a couple of key statistics and facts to really hone in on why web design is so important.

94% of A Visitors Impressions Are Related to Web Design

The first impression that a visitor has of your business is one of the more important things that determine whether or not they will be engaging with your website and potentially converting into a sale (or positively interacting with your website) or will navigate away and look for a different site to visit. You don’t have much time – and first impressions really do count. This is why web design has such high importance. You could lose a huge amount of prospective customers if your business doesn’t have the best web design possible.

94% Of Individuals Stated That One of The Reasons Why They Rejected A Business Online Was Based on Poor Web Design

You are probably accustomed to seeing plenty of low-quality websites and just navigate away or close your browser. You don’t want your site to be one of those.

It doesn’t really matter how great your business is – almost everyone will have a negative view of what you are offering if you have a low-quality website. You may want to consider having a custom webs design – or you want visitors to be impressed at least when they land on your website. You might lose them if they aren’t.

38% Of Individuals Stop Engaging with A Website When the Layout or Content Is of Low Quality

Although 38% may not seem like much – that is almost two-fifths of prospective customers who are turned off completely by a website with a poor design. That really demonstrates how important website design is. Can your business really afford to just neglect how important website design is and take a hit of 38% in reduced sales?

Another thing that is important to keep in mind when it comes to this statistic is that you not only need to have a custom high-quality web design, but you need to have good quality content as well. Many business owners are beginning to understand how important good website design is – but their content is just an afterthought. However, that can be a big mistake since poor quality content, particularly when it has a lot of errors can turn visitors off as much as a low-quality website design can.

Quality content is critical. It not only prevents individuals from turning away from your website – but it helps to grow your business also. Quality content is shared more often on social media and allows your current followers to help you grow your business and do a lot of your marketing for you at a no or very minimal cost. Each time some content or yours or a post is shared by someone they are letting their friends know about you – which helps your brand to virally grow. That kind of marketing reach was difficult to get in the past – but it is a lot easier (and less expensive) today thanks to social media. This is another important reason why quality content is critical.

It Only Takes People 0.05 Seconds to Form An Opinion On Your Website

This means you need to ensure that everything looks good from the very beginning. An experienced custom web designer will understand which parts of your website he or she should spend most of their time on so that the first impressions of visitors are as positive as possible.

If you aren’t sure how to design a good website, then this statistic should provide you with a hint of just how important it is to have a quality entry or landing page. It is where first impressions are formed and how good someone’s initial opinion of your website s will play an important role in whether or not they stay on your website.

75% Of Visitors Judge A Business’s Credibility Based on The Design of Its Website

That is three-quarters of all of your visitors, for any business, credibility is very important – and that is especially true for those operating online. Although there has been a significant improvement, many individuals are reluctant still to do business online – particularly with a business that doesn’t have a brick and mortar store or is a company they haven’t ever heard of before.

That also shows how important good web design is. If yours is not good enough – then you might be missing out. Outdated or old website layouts and design may make your business appear to be unprofessional, even when that is not true. In terms of credibility – is important to have things such as security certificates displayed on your website in prominent places. You will also want to ensure that you have compelling and clear testimonials. To provide your credibility with a boost, guide visitors in the direction of testimonials from past customers who love your business.

48% Of Individuals Stated That the Number One Factor Influencing Business Credibility Was Website Design

That is half of all of your website visitors. This means that businesses that allow their websites to be merely an afterthought are making a very big mistake. Just don’t be one of those companies.

59% Of Visitors Will Engage with Well-Designed and Attractive Content

You may think a simple website design will be more effective. However, that is not always true. However, you should treat this stat very carefully. Potentially there are still 41% who may prefer simple content. However, generally speaking, the way to go is attractive and compelling.

That will often come down to the kind of business you are operating and the kind of individuals you are wanting to engage with. Custom well-designed content is your best option for a younger audience, especially if you are trying to grow virally or promote yourself on social media.

39% OF visitors Will Stop Interacting with A Website Where the Images Take Too Long to Load Or Don’t Load  

If you most move hosts in order to resolve this problem then do so. Images that do not load correctly or a website that takes too long to load is frustrating for visitors – and that might say something negative about your company’s professionalism. You may think people are patient. However, online they are less patient than you might think. Although website design is of high importance, so is load speeds and other factors.

Similar to the last statistic – caring about web design’s importance – be sure your website is fully customized and optimized for mobile browsing. Also, be sure the speeds are first-rate. An increasing number of people are using their phones to browse, which works well with a custom design.

Which Parts of a Web Page Draws Most Interest from Visitors?

It has been shown by research that your website’s logo draws the highest amount of attention from visitors, and then the navigation menu closely follows after that. If you want to get a jump on your competition, spend more time making everything the best you can. If you have had the same logo for many years without actually knowing whether or not it is working for your business, you may want to do some additional research.

How To Create A Website That Takes The Importance Of Good Web Design Into Consideration

Hopefully, you are completely convinced by now how important website design is for the success of your business. If you didn’t know before, now you know that you cannot leave it as just an afterthought and that it is one of the main factors that contribute to your business success.

Although these tips may help you put a website together on your own – unless you have design experience, you may want to leave it to a professional who knows what all of the implications are and can build the very best custom website for your business. If you are not sure, then try a couple of alternative layouts using simple A/B testing. That way you will know which designs work the best for your company.