There’s a very powerful quote by Maya Angelou that says “I’ve learned that people will forget what you said, people will forget what you did, but people will always remember how you made them feel.”
Such truer words have never been spoken when it comes to the running of your business. In business, reputation is everything, and the one you get for yourself is entirely up to you.
If you treat people badly, like you don’t care, or don’t provide any support, then word will get around and you won’t be around for very long.
On the other hand, if you go out of your way when it comes to customer service and support, and actually show your customers you care about them before, during, and most importantly, after the sale, then you can be equally assured that word will get around, and you’ll develop and attract a loyal customer base that keeps your business going for years.
See how simple it can really be?
Let’s look at some very simple, and low-cost ways to add a personal touch to your business that keeps you in the forefront of your customers minds for all the right reasons. Regardless of whether your business operates online or offline, you can still make these tips work for you.
Personalized cards and notes:
If you really want to wow your customers and show them some appreciation at the same time, then consider printing up some postcards to send them, either for the holidays, their birthday, or even just for a random Wednesday, because you don’t actually need an occasion to show appreciation. You can even send handwritten thank-you cards with each purchase to really help you stand out in the busy marketplace, and it doesn’t even matter if you only sell digital products or services – this will be all the more special and unexpected in that case. When you send out your cards, you can give them a promo code to use for a discount or even a full on freebie just to really make it great for them.
Stationery and accessories:
Getting personalized stationery and accessories made up for your business, such as things like diaries, notepads, mugs, keychains, and more is actually very cheap to do, and it’s as simple as going online and adding your logo to a picture of a mug, choosing the size and quantity. That’s it, really. The good thing about these is, you can use them for marketing purposes so people have a way of remembering you, but you can also give them to your existing customers in goody bags for the holidays, during a promotion, or just for the sake of it.
Branded business materials:
Again, much like accessories, these are very cheap and easy to do, and will always keep you at the top of people’s minds.
Instead of sending out plain boring invoices to your clients or checks to your suppliers, why not use a dedicated service like https://www.checkomatic.com/business-checks/printed/ where you can add your business name and logo to them. You can also have custom letterhead and envelopes created for sending your communication, and if you want to go a step further, you can get creative and add personal greetings and messages to them to really give a personal touch and make people feel special when dealing with you.