Recently Kevin Price, Host of the Price of Business on Bloomberg’s Home in Houston (Business Talk 1110 AM KTEK) interviewed Nick Ramil of F2E Ventures. Here is that interview.
Tell me about your firm (number of employees, location, type of companies you work with, etc.).
Small, multi-faceted company of 10 members. US export company. Offices (and majority of owners and all staff) in Hong Kong and Guangzhou, China. We work with wineries out of Oregon, Washington and California in the United States and sell to distributors, corporate gifting, e.g. Jabil, Bank of China, and high-end food and beverage outlets, e.g. Hilton, Marriott, Oakwood, ect.
Tell us your story about the lengths you have gone to get a customer?
I quite literally travel around the globe if you add up my miles from my two China to USA trips. After nearly a year of numerous meetings and postponed trips, we finally got our shot, albeit short notice. On less than a week’s notice, I was flying back to the United States to host the #1 private American wine importer on what I found out was a “look and see.” His second trip (2 months later), I had two weeks’ notice and this turned out to be his buying trip and this turned into our big break. Success.
Do you know of other examples of the lengths businesses have gone through to get customers?
I’ve heard stories firsthand about what other small business owners have done to obtain their clients; all of them impressive. I have encountered stories much greater and wilder than ours, but nothing similar to what we share, yet.
What lessons, if any, do you derive from these stories?
Everything is possible. Big risk, big reward. A lot of people talk, few people act. All of those “cliché” sayings everybody knows and acknowledges, but few people truly listen to. It’s a shame. Also, customer service and building a real, valuable relationship with clients is bar none the most important part of any business. This will never, ever change.
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