The Lengths a Business Has Gone for a Customer: Creative Agency Secrets


Recently Kevin Price, Host of the Price of Business on Bloomberg’s home in Houston, TX (1110 AM KTEK, M-F at 7 am) interviewed Rebecca Caroe and the team from Creative Agency Secrets. here are the results of that interview.

Tell me about your firm (number of employees, location, type of companies you work with, etc.).

Creative Agency Secrets is a content marketing agency working doing online marketing for small and medium sized businesses. The founder and CEO is Rebecca Caroe [pronounced Ka-Ro], she’s originally from the UK and started the business because it was clear that customers research products and services online and it’s hard for businesses to start a dialog with prospects. The team works on technology and consumer and sports brands around the world – our clients are in US, Australia, New Zealand and Great Britain.

Tell us your story about the lengths you have gone to get a customer?

When attempts to get the attention of a prospect haven’t resulted in a phone chat or an email, the team writes a blog post about the client prospect and
the issue they have which we can solve…..

We did this most recently with Xero – an online cloud accounting solution.
Here’s the blog.

As soon as the blog post published, Creative Agency Secrets got a result almost immediately. A Linked In and Skype connection request from the Xero head of training came through by email and she later Tweeted hello. A meeting was arranged and they are now in dialogue; plus she’s introduced the team to accountants who need a marketing agency – so they’ve got spin-off business too.

Do you know of other examples of the lengths businesses have gone through to get customers?

What lessons, if any, do you derive from these stories?

The lesson is to be creative, do something to get noticed and then follow up – every time – very quickly after you get the response.

But also do not forget the tried and tested methods of letters, emails and telephone calls too – nowadays people do respond to letters more than in the past as direct mail has become less well-used.

Contact information: Provide website and other information that we can use on the radio (Business Talk 1110 AM and on our news site).

Contact the Creative Agency Secrets team on their website or on Linked In or G+ and Rebecca Caroe is on twitter @rebeccacaroe

Thank you for participating in our interview!