Kevin Price, Host of the Price of Business Show on Bloomberg’s home in Houston, TX (Business Talk 1110 AM KTEK) recently interviewed Dan Weik, President of Business Rater in San Diego, CA. Here is that interview:
Tell me about your firm (number of employees, location, type of companies you work with, etc.).
Business Rater is a consumer review site located in San Diego, Ca. that helps consumers find great businesses and avoid not so great businesses by reading consumer reviews. Business Rater also offers companies a reputation management system & solution that makes it easier for them to better serve their customers by delivering 5 star service, capturing more positive reviews, identifying customer concerns and resolving them quickly. Business Rater Certifies companies to sell and retain more customers by improving how they serve their customers, capturing more feedback and marketing their positive reputation online; where a majority of customers now shop. We have a total of 5 employees and work with all verticals of business both small and enterprise.
Tell us your story about the lengths you have gone to get a customer?
Business Rater has held special events at the Lincoln Center in NYC, the Versace Mansion in Miami, Fl. And sponsored digital technology conferences throughout the country. Business Rater has been recognized as one of the top 10 companies to watch in 2013 by AutoSuccess Magazine.
Do you know of other examples of the lengths businesses have gone through to get customers?
Google AdWords, Social Media Marketing, Video Marketing, Blogging, Press Releases, Display Ads, Craigslist, TV News Segments, Radio Jingles, etc..
What lessons, if any, do you derive from these stories?
Considering our business, if you don’t have a strong online reputation, then you will loose serious ROI on any marketing or advertising once consumers check your business out online. If you have negative or low ranking reviews about your business, products or services then you will have a high bounce rate and loose customers to your closest competitors.
Dan Weik / email@example.com