The Price of Business Welcomes Guest Host William Edmundson


The Price of Business Welcomes Guest Host

William L. Edmundson

Service Industry President, CEO│Entrepreneur│Consultant


The Price of Business welcomes long time contributor William Edmundson as a Guest Host. With over twenty-five years of experience leading service and franchise organizations in the hospitality, executive suites and software industries, William Edmundson is known for his expertise in formulating strategy, building brand equity and culture, improving the customer experience, developing profitable new concepts and services, acquisitions and generating excellent P&L results. He has launched and led brands, turned-around companies and built amazing teams. During his career, he has repeatedly produced double-digit growth in sales, revenue and EBITDA; reversed multi-year same store declines; and achieved record customer satisfaction scores.


Edmundson began his hospitality career as a teenager in his family’s hotels in Houston, Texas where he was a maintenance “helper”. Edmundson learned right away that if you take care of the customers, success will follow. Since that time, Edmundson has enjoyed a career of working in and leading hospitality and customer service organizations, including Hilton Hotels and Choice Hotels International, making sure that the organization, the stakeholders and the customer are well taken care of.

Edmundson has received recognition including “Top 25 Most Extraordinary Minds in Sales & Marketing” from Hotel Sales & Marketing Association International (HSMAI), “Chain Leadership Award for Marketing” by Lodging Hospitality and Top 40 (Business People) Under 40 by Memphis Business Journal. Recognition to his teams includes awards from JD Power & Associates, HSMAI and Travel Weekly. He has held board positions with The Global Workspace Association, Hospitality Federal Credit Union and The Southern Lodging Summit as well as various community boards and committees. He has been married to his college girlfriend, Leah, for over twenty years and is a proud parent of their twelve year old son William. He enjoys spending time with family, renovating homes, exercising and supporting their community.

After leading two service industry companies to profitable sales, William Edmundson is serving as a consultant and advisor to the hospitality and service industries and is pursuing other leadership and business opportunities.


For more information on William, please visit: or contact him at