Tom Taormina- When you must pitch to the mid-market or enterprise CEO.


Kevin Price, Host of the Price of Business on Business Talk 1110 AM KTEK (on Bloomberg’s home in Houston) recently interviewed Tom Taormina . Here’s that interview.

About the interviewee

Tom Taormina is the founder of The Taormina Group and COO.
14 Years at NASA’s Mission Control Center during Project Apollo
Pioneer in Quality Control Engineering and Supply Chain Management
Manufacturing and Quality Manager at 3 different electronics companies
22 Years consulting in quality management, ISO 9000 and organizational excellence
Worked with more than 600 companies over 40 years
Certified Manager of Quality and Organizational Excellence
Certified Management Consultant
Expert Witness in products liability and organizational negligence
Author of 12 books on quality management, organizational excellence and foreseeable risk
It WAS Rocket Science (Motivational Press, 2014) documents The Apollo Business Model™

Tell me about your firm (number of employees, location, type of companies you work with, etc.).

The Taormina Group, Inc., is a virtual enterprise with two full time employees and a network of more than 2,000 subject matter experts worldwide.

What type and size of companies do you have as clients?

We work with companies ranging from entrepreneurial startups to Fortune 100 companies like Dell Computer.

What comes to mind when you see this topic?

The Apollo Business Model™:
We do not have computers operating virtually every device we use in our daily lives because there was a demand for them. We have them because they were needed to win the space race. We do not have freeze dried foods because entrepreneurs took a risk to develop and market them. We have them because we needed sustainable food for space travel. We invented these technologies because we had to have them to realize a shared National goal. We just made up our minds to go to the moon and we did it.
We will not solve our global energy, medical, technological and human resource needs until we once again reach for the stars.

What are the best practices when it comes to this issue?

The tenets of the Apollo Business Model are:
A single vision, mission and value set that is shared by everyone
Leadership of people and management of processes based on data
Business run on consistency, problem avoidance and continual improvement
Sharing achievement with all who contribute to error-free outcomes

Contact information: