When you create your fashion brand for selling custom apparel designed exclusively for customers who want to make a statement or stand out from the crowd, you must have a proper business plan in place. You need not build an inventory of finished apparel but instead carry a small inventory of label apparel and print the customer’s chosen design to create customized apparel. If you intend to sell custom hoodies Canada under your brand, you must be clear about the business model of print on demand which is the most affordable and easiest way to start the branding and marketing process. The print on demand company that partners with you takes full responsibility for printing the design on the apparel and even ships it to your customer under your brand name.
When adopting the above business model, your focus is mainly on the design and aesthetics, making the brand unique. You must even have an eye for ensuring smooth and timely delivery of the item that builds customer trust. While it makes perfect sense to emphasize the design chosen for printing on the apparel, you cannot care less for the apparel quality, which should be comfortable to wear and have the right fit. Another aspect that you should be serious about is the clothing labels that convey critical information about apparel care that is essential to ensure the longevity of the design.
Share important information through clothing labels
Since the clothing quality is as important as the design unless there is the perfect balance between the two, it won’t be easy to print the design on the clothing in the best possible manner. Since all kinds of designs do not create the same effect on all fabric types, choosing the appropriate fabric is critical for fashion designers. Consumers are highly conscious about their comfort and concerned about the environmental impact of the clothing material. With so many different types of fabrics, from cotton to synthetic materials in various grades now available, the consumer wants to gather enough information about the fabric they choose.
As a designer, you must satisfy customers’ queries about the fabric quality, and the easiest way of communicating all fabric related information is through the apparel label.
Labels help to guide your customers
It is natural that as a fashion designer, you seek more recognition of your designing talents and creativity reflected in the brand. But at the same time, you must guide customers to choose the suitable material by considering the label information so that the design looks splendid after printing. Know your customer’s requirements about fabric quality and evaluate its suitability to create the best printed design. Labels help to identify the fabric, which also indicates its eco-friendliness. Giving preference to materials of natural origin like cotton or linen is a good option, provided the printed design looks good on that material.
The label contains all information about the material used for making the apparel so that consumers can decide whether to buy it by considering your advice about the print quality achievable on that type of fabric.
Garment care ensures the longevity of the design
As a designer, you would like to ensure that your creation enjoys maximum visibility that links to the longevity of the garment fabric. A poorly chosen fabric is detrimental to your cause, and you must use the information on the clothing label to guide customers in selecting a material that lasts for at least some time. Fashion trends keep changing fast, and designs do not have a very long life. Consumers would quickly move over to something new, but even within the short span of consumer attention, the garment fabric should perform to its potential.
A lot depends on garment care, especially washing and ironing, and all information about garment care is available on the clothing label. By following the instructions, users can adequately preserve the garment without damaging the design. Whether the fabric is suitable for home wash or needs a dry wash and if hot ironing is permissible, all information is available on the label.
Clothing labels promote branding
Clothing labels might appear purely informational, but it provides a good branding opportunity too. Designers can affix the brand logo on the label and gain mileage in brand promotion. Since customers will always look at the label to understand the fabric quality and know the tips for caring, the bright logo on the label will surely draw their attention.
Using labels for building brand identity and besides the logo, you can even print a crisp message for your customers. This will not only help in quick brand recognition and make them curious to know about the brand through enhanced engagement. It can ultimately lead to sales.
