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Does sex sell? Controversy? Or does the coolest, funniest ad sells more product? It’s the perennial question that’s asked each year during the Super Bowl commercial season. I love the Doritos goat ad, but as I shared it with my social network, was I evangelizing the brand or a piece of entertainment? After all, I don’t actually buy Doritos that much. The problem is that most Super Bowl ads are quickly forgotten despite the glued eyeballs, dropped jaws and chuckling.

Read the rest of the post on Huffington Post.

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