Does sex sell? Controversy? Or does the coolest, funniest ad sells more product? It’s the perennial question that’s asked each year during the Super Bowl commercial season. I love the Doritos goat ad, but as I shared it with my social network, was I evangelizing the brand or a piece of entertainment? After all, I don’t actually buy Doritos that much. The problem is that most Super Bowl ads are quickly forgotten despite the glued eyeballs, dropped jaws and chuckling.
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