Nowadays, reaching out to customers is easier than ever. We’re living in an age of tech where E Commerce reigns supreme and you can make sales to customers around the world, around the clock. But you’re still going to have to put a fair amount of effort in to encourage your customers or potential customers to actually make purchases with you. Whatever field you’re operating in, the market is likely to be extremely saturated, so you’ll have to work hard to stand out from the crowd. Customers are also reluctant to let go of their cash unless it’s for something they feel they really want or need. So, you’re going to have to get clever to appeal to them and to get them to actually click the “buy now” button. Here are just a few ways you can entice people and generate more sales and profits!
Stay In Their Mind
You want your brand and the products that potential customers have been looking at to stay in the back of their minds. There are a number of ways to do this. First, focus on getting them to sign up to your mailing list. As soon as they’re on the list, they have agreed and consented to receiving marketing emails. This means you can show them products regularly, chase them up to ask them if they’ve forgotten the item they put in their basket on your site and, if they still don’t purchase, give some sort of incentive, such as free shipping or a small discount if they do check out. Another way to stay present is to encourage people to follow your brand on social media. People are spending increasing amounts of time scrolling through their social media feeds and your brand could be popping up with items they’ve recently looked at, keeping them in their minds.
Offer Discounts and Coupons
Everyone loves a discount. So, if you’re really looking to make sales, you could offer some sort of coupon or discount code. Coupons are tangible, so you will have to engage with coupon printing and then actually distribute them. You can employ promotional staff to do this, or you can put them in with customers’ purchases, encouraging them to head back and make a repeat purchase. It’s a good idea to put some sort of time limit on your coupon to push people into buying rather than putting it off.
You can also consider targeted ads. These will show products people have looked at on their screens when they browse the rest of the web. This, again, serves as a reminder of what they were interested in. They may give in and purchase once they’ve seen it a few times.
These are just a few clever ways to encourage your customers to finalise purchases. Sure, it’ll take a little time, effort and investment. But generally, it will pay off! Never underestimate the power of persistence when it comes to marketing and advertising.