A major part of the operations of any business is finding and keeping new clients and customers. As long as you are able to do this, you will find that your business is going to be much stronger, and will continue to operate as effectively as you would hope it to. Of course, the whole act of finding and keeping new clients is itself very difficult to do, and it’s something that you are going to have to spend a lot of time on before you can manage to get it down as an art. However, there are some things you can do to make it easier, and a good start is to spend some time learning how to better understand and appreciate exactly what it is all about. So let’s take a look at this process in a little more detail in this article.
Client Acquisition Basics
First of all, let’s consider what it is that you might need to be aware of when it comes to the basics of client acquisition. The truth is that all businesses – and freelancers – need to know that they are able to grab hold of new clients, as this is the only way that your business can ultimately grow. If you fail to do this, then it is going to mean that you stagnate at best, and at worst, that your business fizzles out entirely. So it’s vital to think about, and it’s the kind of thing that you are going to want to focus on if you are keen to keep your business going strong. No matter what business you run, it is something you are going to have to think about.
The other part of the process is ensuring that once you find those new clients, you actually make sure you keep them. In other words, you keep them interested in your services enough, or even just in need of your services enough, that they are going to hang around. Keeping them is often even more challenging than finding them at all, and it is a poor business which focuses on one and not the other equally. So it’s just as important to make sure that you are thinking about ways to hold on your clients too, which can in many ways prove challenging in the best of cases.
Now, let’s look at some specific methods for finding and keeping new clients. It is possible that not all of these will be suitable or make sense for your business, as some will be more likely to work for some than others. But hopefully most of them will work most of the time, and even so it is just a good idea to look through them and get an idea of the kinds of processes that can help you to find and keep new clients, as that alone might help you to work out some new tactics of our own.
First of all, let’s consider social media. There is plenty of talk about social media in marketing circles these days, and it is definitely something to consider when you are trying to get hold of some new clients. It is a useful set of tools which you would be remiss not to use at all. In particular, you might want to think about using Facebook Groups to try and find specific groups of the kind of people who are likely to be interested in what you have to offer. That can be surprisingly powerful as a client acquisition method.
You also need to be on your toes and be ready for any incoming traffic that might equate to new clients with a little persuasion. This is true in terms of all of your channels, so you need to equally make sure that you are monitoring your website’s contact form responses, and also that you have a decent answering service on your phones too. A good Law Firm Answering Service can help a law firm to gain more clients, for example, so that is something that you will certainly want to think about. Incoming traffic can be the most important part of this whole process, and it’s something to be aware of for sure.
Be Aware Of Your Niche
It is always a good idea to be fully aware of what it is that sets you apart from the rest. As long as you can do that, you will find that you are much more likely to get the client base you deserve. For one thing, it will inform all of your marketing in a much more realistic and powerful way. It will also mean that you are much more likely to be able to sell yourself to customers when you are speaking with them normally. And you will retain them more effectively if you are offering them something that nobody else offers in quite the same way. Clearly, all of this is essential if you want to find and keep a lot of new clients.
One of the most effective means ever devised of finding new clients is to give something away for free. One great example of this is the free trial. If you offer a free trial to your subscription service, then it gives people a chance to really see what your company is all about. In so doing, you are just so much more likely to be able to get the kind of clients that you need, and usually they will hang around long after the free trial is over too, which is the retention that you are looking for. Other free giveaways, such as giving out your product for free at trade events, can also be very powerful in a very similar way, so consider that too.
As you can see, there are a lot of ways to find and keep new clients – and many more than these too, in fact. So make sure that you are looking into this if you want your business to grow.