When creating a business website, it’s important to be as objective as possible. While your business is your own pride and joy, you need to put yourself in the shoes of your customers and imagine how they would feel browsing your website, and the criticisms they may have for anything which isn’t the best it can be.
So how can you make sure you create the right website for your business?
Decide What Your Business Website Needs to Do
Before you can even begin designing or building your website, you need to understand what kind of website you require. Naturally, for online stores, you will need an ecommerce website. Whether you’re selling a product or service online or not, you still need to think about the information required for your website and what you want to include.
Fortunately, if you are looking for a web design service that will help you sell (convert visitors into buyers), then you’re not likely to have a hard time finding one. Today, many website design companies create stunning and easy-to-visit webpages using up-to-date software and optimizing these pages with content for major search engines. These professionally-crafted web pages will help drive traffic and generate more leads, which will help you boost your sales and grow your business. You must also ensure that your website can functionally operate on multiple mobile devices.
Does your website need to sell, inform, entertain, promote — or all of the above? How will you achieve this?
Choose the Best Domain Name
Your domain name should help customers to find you and best understand what your business does. While you can use your business name as the domain name, you may also want to consider adding a few keywords if your business name alone doesn’t make it immediately obvious what kind of product you provide.
Ensure That it is Optimized for SEO
It isn’t enough to simply fill your website with necessary information; that information also needs to be optimized with your keywords and for SEO purposes. Specialists like Click Intelligence will be able to audit your site and ensure that it’s optimized in the best way for SEO. What this means is that all your hard work on your website will be worth it as you will rank well and attract organic traffic.
Choose a Relevant Design
Every design feature you choose for your business, no matter how inconsequential it may seem, will serve to reflect your business. Consumers may make a judgment regarding your business the moment they arrive on your website, purely based on your design, so it’s important to get it right.
Be sure that your business name and logo are easily recognizable and that your color scheme and font matches with your brand personality. You also want your chosen design to be user-friendly, so ensure that all tabs and content are easy to understand and that your website is easy to navigate.
Have a Clear Contact Page
You’ve worked hard to get customers to land on your business website, so you want to guarantee that they know how to contact you when they actually arrive there. Clear contact information is crucial to include on a website, and you want to make it as easy as possible for consumers to find this information. If they become frustrated spending too long trying to find your details, they might exit altogether.
Having a contact page included is a must, and you may also want to have contact details included as a footer of every page on your website.
Details should include a telephone number, address, and email address, and you may also want to include opening hours (if relevant), too.