Focusing on user experience is something that you want to be mindful of when it comes to running a business. As customers, we expect so much from the money we’re spending on the companies we spend it on. Whether it’s a new business or a household name, both are demanded to have the best customer experience and services possible.
That’s why as a business of any shape and size, you should make your user experience a top priority for 2025. Here are some helpful tips to focus your attention on UX this year.
Get immediate feedback from your customers
Your customers are a valuable source of information so where possible, you should be making use of their feedback as and when they provide it freely. In those times when you need feedback but you’re not actively getting it from your customers, you should be proactive in getting it from them.
There are many ways in which you can get feedback from your customers. This could be through surveys and focus groups, to asking for feedback immediately after they’ve made a purchase. Some will send email correspondence further down the line once the customer has had a chance to try out the products or services they’ve bought.
Engage in user research
User research is something that you should be making the time to engage with, especially as it can provide a lot of information that might be missing for you when improving user experience.
There are a number of steps you’ll need to take in order to conduct user research from defining your goals to collecting and analyzing the data you’re after. The steps worth following are:
- Define your goals – Determine what it is you want to learn about the user experience.
- Choose your methods – Consider the type of data you’re collecting, the time and resources available, and research options.
- Recruit candidates – You’ll want participants to gather this intel so you’ll need to recruit testers as a result.
- Collect the data – Use surveys, user interviews, focus groups, and usability testing
- Analyze the data – Make use of data to understand user attitudes, desires, and ideas
- Report the results – Report the results to the members of staff who are responsible for improving the user experience through marketing and customer services.
It’s also worth seeking the services of a user experience consultant so that you’re able to get a better understanding of what the modern-day user is after.
Design a mobile-friendly website
A mobile-friendly website is an absolute must nowadays. The reason is that most people in today’s digital world, use their phones in order to shop online and generally navigate the online world.
Those websites that don’t yet have a functional, mobile-friendly design, are likely to lose customers as a result. It’s a small update that can be made to your website and doesn’t take much in the way of effort. However, it can make a big difference to a user’s experience, especially if it’s the first time coming onto your website.
If you’re struggling to find help internally to update your site into a mobile-friendly one, this is a service that could always be outsourced where appropriate.
Focus on functionality
Functionality is an important one when it comes to improving your user experience. The website’s functionality is something that is easy enough to upkeep but it needs to be done so routinely in order to keep on top of any errors that can occur on your site over time.
For example, broken links are very common, especially when you’ve linked out to other sites across the internet. Those pages that the links go to might not always be live forever and that can cause broken links like 404’s on your site.
For users coming across your site for the first time, the last thing you want to present them with is a 404 page not found. That’s why it’s good to keep your site on top of the functionality in order to provide a more seamless experience.
Make use of SEO
Talking of user experience, you should think about making use of SEO when it comes to your business in 2025. SEO can always be outsourced if needed but simply knowing the basic practices of search engine optimization is helpful so that you can make your site better in its functionality and also its ranking on Google’s search engine.
Focusing on your user experience is something that as a business in 2025, you should be looking at. Use these tips to help improve your user experience for the business this year.
