With most business and shopping being conducted online these days, it makes sense that ecommerce entrepreneurs focus on SEO to help them climb to the top of search engine results.
Chances are, a lot of new customers on ecommerce sites will have clicked through via a link from their search engines, making sure they hit the sweet spot as far as SEO is concerned is a top priority. The consequences of not managing their SEO and/or their website? A loss in sales with customers buying from elsewhere.
So when it comes to implementing SEO for your ecommerce site, what exactly do you need to know? First off, if this isn’t something you feel is within your skillset, you can outsource this to an ecommerce seo company to handle for you.
Use The Best Platform.
In the first instance, you need to make sure you select the best ecommerce platform you can use on your website. Some of them aren’t that great when it comes to SEO and as a result, you won’t get a lot of benefits. Therefore, studying the various ecommerce sites will be worthwhile to see which one would be most useful for you and your business.
Use The Best Keywords for your Ecommerce Site
Did you know keywords are an important part of SEO?
When you have chosen the right ones to match your product, make sure to add keyword phrases throughout the content of your website. This will really help your website move to the top results. There are plenty of resources to help you select the best keywords to use like Google Keyword Planner.
These days it is thought by web experts that long-tail keywords perform better than shorter ones, so you might want to find some of these to use to make your copy and product descriptions as successful as possible.
Duplicated content can be very harmful to the SEO of a website. This thing is, most ecommerce sites tend to use a lot of product descriptions. You need to make sure these are different. Google frowns on similar or duplicate content and you could be punished should this happen. Be as original as possible and creative with descriptions and content.
Review this regularly as you update content and products. If you feel you need it, there are plagiarism checkers and sites to monitor for duplicate content.
Optimise all Photos
It goes without saying you will also have a lot of different product images on your website. Did you know you need to optimise these too?
Make sure all pictures have appropriate titles and descriptions so all your website users can be involved in your sites. Titles also help you make your images searchable too.
Make sure to add ALT tags to all images too. ALT tags are great for adding your keyword phrases to but they also need to make sense too. This is because they are read by screen readers used by people with vision impairments.