Johanna Altman, Matt Altman’s wife, has built a life around asking questions that matter—and finding answers that inspire action.
Once known for her accomplishments in high-end real estate, she has shifted her focus fully to wellness, turning her curiosity into a mission to help others live healthier, more mindful lives.
From Curiosity to Commitment
Johanna’s journey into wellness began with a simple habit: reading food labels.
“I’ve been pretty obsessed with checking my labels and asking my restaurant what kind of oils they cook with,” she says.
That habit became the starting point for deeper research, especially into seed oils—an ingredient she discovered was in far more products than she expected.
“I came to realize maybe eight out of the 10 oils I normally cook with are seed oils. And I was pretty shocked to be honest.”
The more she learned, the more committed she became to sharing what she found. That commitment grew into One Body Medicine, her wellness business offering regenerative treatments and holistic health guidance, and The Pure Wellness Podcast, her platform for conversations with doctors, scientists, and thought leaders.
Spotlighting a Hidden Ingredient
In one of her most talked-about podcast episodes, Johanna explored the history and health effects of seed oils.
She traced their story from industrial lubricants in the early 1900s to their modern presence in 90% of processed foods.
“They have to bleach it because the color is cloudy,” she explains. “They have to deodorize it because it smells bad. And then it ends up in our food.”
Her concerns go beyond the processing. Citing studies, she points out that the average American now consumes 3 to 5 tablespoons of seed oils a day.
“I think seed oils are one of those things where you have a natural tolerance for them and it’s okay to eat in small quantities, but when you have too much of it, it can cause metabolic issues.”
Connecting the Dots Between Diet and Health
For Johanna, the issue isn’t just about one ingredient—it’s about how our modern food supply has shifted away from natural, traditional sources.
“Something’s got to be different in our environment,” she says, noting that obesity rates in the U.S. rose from 30% to 42% over two decades without significant changes in calorie intake or exercise levels.
She links much of this to hidden ingredients like seed oils, which she says can fuel inflammation and disrupt healthy fat balance in the body.
Practical Changes Over Perfection
Johanna knows most people can’t remove seed oils from their diet entirely—and that’s not her message. Instead, she focuses on small, sustainable steps.
“It’s very difficult because when I read the labels, almost every food that is in a box has seed oils,” she admits.
Her advice is simple:
- Choose products with short ingredient lists.
- Cook with healthier fats like avocado oil, coconut oil, or grass-fed tallow.
- Use resources like the Seed Oil Scout app to find restaurants that avoid seed oils.
- Support regenerative farms for cleaner, better-quality protein.
“A good rule of thumb is to shop the outer aisles of the supermarket,” she says. “That’s where the fresh, whole foods are.”
Using Marketing to Amplify the Mission
With her background in business and leadership, Johanna understands that education alone isn’t enough. That’s why she’s investing heavily in marketing and reputation-building for her wellness brand.
“I feel the rep management coupled with my existing marketing will help further my mission in helping people,” she explains.
Through podcasts, social media, and speaking engagements, she’s making her message accessible to a wider audience—inviting people to learn, question, and make their own informed choices.
Looking Ahead
Johanna’s vision for the future is clear: empower individuals to take small steps toward better health without feeling overwhelmed.
“As long as we minimize and we’re mindful, we should be okay,” she says. “That goes for everything in life.”
Her story is proof that big ideas don’t always start with big plans. Sometimes, they begin with a single question—one that, once answered, can change the way you live.
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