SEO, PPC And Other Marketing Acronyms Explained


Marketing professionals love to throw around fancy acronyms. To those of us that don’t understand these terms, it can seem like another language. To help decode these acronyms, here is a handy translation guide of all the terms you’re likely to read in marketing guides or hear at marketing conferences.

SEO: Search Engine Optimization. In its basic form, this is the process of boosting a site’s rankings on search engines such as Google and Bing in order to get more visitors. This can involve a variety of methods from strategically using keywords to improve the loading speed of your site (yes, this can affect your rankings). Search engines are the biggest source of web traffic for many business websites and so investing in SEO can be worthwhile.

PPC: Pay Per Click. This a type of advert found on the internet – the advertiser pays for it to display until a certain number of people have clicked on it (hence ‘pay per click’). PPC ads usually lead to the advertiser’s website and are a great way of attracting new leads. You can build ads using platforms such as Google AdWords. It can be worth hiring PPC professionals to help create the best ad possible.

CMS: Content Management System. This is a fancy name for platforms like WordPress that allow you to create digital content online. Many companies use CMSs to create custom websites that don’t require programming knowledge. Joomla and Drupal are two other popular CMS platforms.

CRM: Customer Relationship Management. This is basically process of keeping customers and potential customers happy so that they don’t go elsewhere to get business. A lot of companies use CRM software to keep track of customer loyalty schemes or keep records on leads. By using CRM skills you can help you to keep customers hooked.

KPI: Key Performance Indicator. This is any metric that helps to determine the success of a project. For instance, if you want to make sure visitors aren’t immediately leaving your site the moment they visit it, the KPI would be the average amount of time each visitor spends per page.

SMM: Social Media Marketing. This refers to any form of marketing using the likes of Facebook, Twitter or LinkedIn. Social media has become a big platform for attracting business and almost every company can now benefit from setting up social media pages and doing some SMM.

CRO: Conversion Rate Optimization. This is all about turning leads into customers. On a website, it could include improving the checkout process or adding glowing testimonials to your site to convince visitors to use your business. CRO can be one of the most important focuses for businesses – it’s all very well attracting people interest, but if you can’t get them to buy into your product/service it’s all for nothing.