SEO seems like a monumental project when you first start getting into the weeds. There’s just so many things you need to know.
But as you explore it further, you realize that there might be a zero-effort way to get to the top. Yes, as with everything, it requires proper planning. But a lot of search engine optimization is amenable to code, algorithms, and outsourcing.
Set-And-Forget Your Google Business Profile
The first step is to set and forget your Google Business Profile. Google loves companies that register with it and will promote them in Search and on Maps for relevant keywords, even if they have no customers or site visitors. This is essentially why you can find HVAC repair people anywhere, instantly, and have a massive choice. It’s all because of GBP.
To set up this service, enter all your business details and add a few pictures to make you look legitimate. Then offer customers cut-price services to obtain the first few online reviews. Once you have these, it’s off to the races.
Add Evergreen Content
Next, you can get AI to write evergreen content for your site. It’s incredibly low effort and just requires cutting and pasting it out of a generator, like ChatGPT. Most audiences have no idea they are reading something written by a machine and can also benefit from its in-depth knowledge and high IQ.
Evergreen content is fantastic for lazy marketers because it never needs replacing. It continues to provide value to readers for years, telling them everything they need to know about specific problems or pain points they have.
Use Plugins To Do Your SEO
Another super lazy, sloth-like approach is to use plugins for your SEO. Instead of you manually doing the work, these tools do it for you.
Imagine if you had to write a professional meta description for all your product pages. It would take weeks. But if you use AI systems, they can generate suitable captions in sections for thousands of pages. You can do the same for optimized meta titles and even image alt text.
Plugins these days come with all sorts of functionalities. Use them as much as you want and wait for the results.
Get Someone Else To Do Your Link Building
Another strategy is to outsource the link building side of your SEO. Getting someone else to do it for you is a simple solution that works.
Outsourcing companies usually have networks they can use to place blogs on sites. This means that you can order dozens of links on reputable publications that are in your niche, grabbing Google’s attention.
Use UGC
Another increasingly popular zero-effort strategy is to leverage user-generated content (UGC). Getting followers on social media to do the heavy lifting reduces the need for in-house marketing and allows you to simply curate the best content on your channels. It’s genius.
The trick here is to offer audiences some sort of incentive to create the content you want. Entering them into a prize draw usually works.
