Our businesses have been turned upside down because of Covid 19. It has sent many businesses plunging into debt and some are permanently closed. However, with some quick thinking and good team work, you can seek to salvage what is left. You should always be aware of your power in business and with some simple tips, you could be ready to create something incredible once again. Here are 6 ways to improve your business this summer following the Covid 19 crisis. It’s time to take back control.
Spend a day taking stock. Think carefully about your current strategies and then consider whether they are successful. For example, does your social media presence bring the benefits you expected? If not, then it’s time to invest more time and resources to strengthen it. You may want to look at a totally new strategy. Marketing will be vital. For further information relating to entrepreneurship, you should look at Paul Ognibene who provides vital assistance.
Clarify your goals
Now that you have identified the strengths and weaknesses of your business, take advantage of the summer to take action. Start with the weaknesses and clarify your goals. Once you have identified the areas that need improvement, start by addressing one of them at a time. For example, if you have a bad internet presence, you need to focus more on developing your social media profiles, with frequent posts of dynamic content, promotions and attractive photos. If you have lost custom, look at having a sale to bring people back to you.
Strengthen your brand
How strong is your brand? Summer is a great opportunity to start improving your brand’s aesthetic. List your business on Google listings and ads Facebook, Instagram, LinkedIn, and business directories, such as the Yellow Pages. Use SEO to your advantage.
Collaborate with others
Do you have contacts with the rest of the business world that could help promote your business? If not here’s a new product just for you! Start approaching non-competitive companies with which a partnership will be mutually beneficial.
Hire the experts you need
With your budget in mind, start thinking about what associate and expertise specialties could help your business grow. For example, you may need a new public relations manager or social media consultant. Do you need someone else to assist with finances and chase up old invoices and get your capital back on track? All this can make a huge difference; and if you are not able to take on new staff due to the lack of money, then look at using your pre-existing staff to work on things that they don’t usually, in a team effort to get things back up and running.
Start a new campaign
Once you hire the specialist you need and create a business plan, you can start a new promotion campaign this summer. Do a post Covid 19 campaign that will make people feel happier about their lives once again. Your customers and clients are most likely struggling too so build community again.