The concept of a delivery or shipping company isn’t too hard to grasp. You offer your services to other businesses that need to get products to customers. Your company provides transportation, you load things on-board, and set off to the destinations. It’s a simple idea, but may things can make or break this business model.
Believe it or not, but the drivers you choose for your vehicles play a vital role in determining your success. Why? Surely as long as you deliver things on time, then the driver doesn’t matter? Perhaps you will think differently after reading this article!
Inexperienced drivers cause accidents
When you are starting a business, you want to avoid a couple of things:
- Needless expenses
- A bad reputation
Inexperienced drivers can bring both of those things down on you with ease. There’s every chance you will have big trucks for your team to drive. If someone lacks the experience driving these, then they can easily get into accidents. Things like wide turn truck accidents are outrageously common as rookie drivers don’t know the best techniques. If your vehicles get into accidents, then you have to pay for repairs, not to mention the damage your reputation takes if someone sues you. With experienced drivers, you mitigate the risks.
Drivers are your point of contact with customers
The only time your customers are likely to come into contact with your business is through your drivers. So, if they aren’t professional and can’t maintain a good image, then your company suffers. If a driver is rude to a customer, then it could lead to negative reviews and a loss of business.
Thus, you have to ensure you hire drivers that know how to do this job professionally. They understand that it’s not just about driving from A to B; it’s about representing the company at all times.
Drivers are the point of contact for your customer’s customers!
Yep, many of your drivers may deliver products directly to the customers of your customers. So, they come into contact with them as well. This is twice as important as they don’t just represent you, they represent your clients as well.
Think about it, if a delivery driver arrives late to your home with a damaged package, what do you do? You get annoyed, and you complain to the company that you ordered the product from. This company now has a customer complaint that really had nothing to do with them at all. If this happens to your clients, they will be furious with you. Your drivers are costing them business! As such, you are likely to lose customers and find it hard to earn money.
This should make things clearer for you. The drivers you choose will impact your delivery business in many ways. It’s all about providing the best service in the most professional manner. So, don’t cut corners during the hiring process. Take as much time as you can to find the most experienced and trustworthy delivery drivers for your company.