Online competition is fierce now more than ever. It is not enough to come up with an innovative idea that people can benefit from. Your business also has to have an online presence that grabs customers’ attention and lets them know about your company’s great idea. Many enterprises turned to digital marketing as opposed to traditional marketing as a way to reach potential customers, and while the focus is heavy on creating content, many have overlooked the most popular type: video.

It is reported that people watch over 1.8 billion logged-in users of Youtube. Video is great because it is easy to digest, easy to share, is entertaining, and is easy to access. Adopting video production into your small business’ marketing strategy is important for a myriad of reasons, but further, it is a way you can easily reach potential customers in an organic way. Here are some reasons why small business video production is key to your marketing strategy.

Expand Understanding Of Your Product

Consumers do not like being sold to. Instead, customers prefer to be educated about something. Products and servicing can be too complex to understand and way too wordy for a blog post online. This is where video production can bridge the gap and fulfill the need.

Explainer videos can help inform people about your products and services your company provides. The Digital Marketing Institute says 97 percent of marketers claim that videos help customers understand products. Because people are utilizing search engines to hastily find the best product near them, this gives your business an opportunity to provide value to your customers instead of just pitching them.

Improve Your SEO

If you have used digital marketing, you might have heard SEO, which stands for search engine optimization, many times. Youtube is the second largest search engine in the world, with over a billion users watching over 250 million hours of video every day, according to Variety. Creating video content is a great way to show up on this search engine. Your company’s website could also benefit from video by ranking higher in a traditional search engine like Google because videos are seen as high-quality content.

Raise Conversions

Websites with video content do really well for conversion. If your business has an explainer video for a product that you offer, 74 percent of potential customers who see the product in action through an explainer video will buy it, according to a study done by Wyzowl. This is great news for companies that have products and services that are difficult to conceptualize.

Connect With Your Target Audience

Going Facebook or Instagram live is one way people can look into the personal details of your business and what you are up to on a day-to-day basis. If creating live videos do not fit in with your company’s business model, consider creating short-form video content that you can post to your companies social media platforms. If you have a time-sensitive promotion and you want to get the word out, this could be the way to go.