When it comes to your business many of you will understand the importance of your digital presence. In the last few months especially, the way people have shopped and spent their money has drastically changed as more people relied on websites and social media to make purchases and to support the economy. Improving your digital presence is important, so what areas can you build upon to ensure that you stand out of room the crowd? Here are some of the things to think about.
Improving your website
One of the first things that you can do when it comes to your digital footprint for your business is improving your website. There are many different ways that you could do this. You could start with the content itself, looking at ways to improve the search engine optimisation and keyword and enable your website to be visual on search engine results. You might also want to look at how quick your website is. Do the pages load up quickly? If they take time it might be because of the images being too large. You could also use this time to rebrand. It might mean that you could do different colours, a new logo and also things like fresh content. It is an excellent opportunity to make some changes.
Social media has been a lifeline for so many these last few months and so as a business it might be time to try and implement things. It could be the content that you share, the things that you do online and even other aspects such as engaging with your following and answering comments. Social media can be a great link between your business and your website as a call to action for people to go on to place orders or make purchases. Come up with a consistent strategy to help you make the most of this.
Using QR Codes
If you want to create quick access to your social media platforms or website then using a QR code is a great way to do it. You can share this through leaflets as well as online and it is easy to make QR code online that you can then easily share with your customers and clients, new and old. It is an easy way to encourage people to view the content that makes the most difference to your website.
Creating an application
Finally, it is important for you to ensure that you explore all avenues when it comes to your business and digital footprint so an app that people can easily use on their phones or tablets could be an excellent avenue to explore. Many businesses have created apps that can be used for online ordering or as an information outlet to do with their business. It might require a bit of outside the box thinking and investment, but it could be another way that you can encourage the orders and purchases for customers.
Let’s hope these suggestions help you to make more of your digital footprint as a business.