Reading Time: 2 minutes Social media has become of the most influencing sites on the internet in recent times, and one that many can’t go a day without using. It has also developed into being one of the most important marketing tools used by… Continue Reading →
Reading Time: 2 minutes In the modern era of digital marketing, everything became much easier. But, driving traffic may not be easy. Every business owner more or less claims to have been suffering from lack of leads and traffics. PPC or Pay-per-click advertising has… Continue Reading →
Reading Time: 4 minutes Over the last few years, the affiliate marketing industry has rapidly taken over. Now worth billions of dollars and predicted to grow exponentially in the next couple of years, it’s a tactic that many businesses use – both small and… Continue Reading →
Reading Time: 3 minutes The coronavirus pandemic has not only shifted our lives upside down, but it has also affected the global economy leading to an economic crisis of epic proportions. This is why you, the professional marketer, have to think of strategic plans… Continue Reading →
Reading Time: 2 minutes Technology is taking on an increasing presence in everyday life. We use it to socialise, we use it shop, we use it for entertainment, we use it for news – we use it for almost everything. One area tech has… Continue Reading →
Reading Time: 2 minutes The internet has completely changed the way in which we search for products and services. Whereas once word of mouth, print advertising and directories were a means by which to find the companies we needed, now we simply type a… Continue Reading →
Reading Time: 3 minutes Is your dental practice starting to see a dip in patients? With increased competition, it can be difficult to keep your practice at the top. Competitive pricing and the provision of newer treatments and services can also affect whether or… Continue Reading →
Reading Time: 2 minutes Super Bowl ads expensive? Yes, but a recent study by Betway clearly shows they are worth every penny, across the board. Super Bowl ads attract some of the biggest brands and industries in the world of business. The most attractive industries in… Continue Reading →
Reading Time: 3 minutes Often when it comes to B2B marketing strategies, there are a few distinct techniques that a company will consider – direct and outbound techniques. In other words, messages that you will send straight to a prospective buyer or a client… Continue Reading →
Reading Time: 3 minutes Often when it comes to B2B marketing strategies, there are a few distinct techniques that a company will consider – direct and outbound techniques. In other words, messages that you will send straight to a prospective buyer or a client… Continue Reading →
Reading Time: 2 minutes Many of us strive to start up a business and often part of our business model is top open up some sort of shop or store. Whether you area boutique selling clothes, a shop selling fresh produce or deli items,… Continue Reading →
Reading Time: 4 minutes Social media marketing is a tried and true way to increase brand visibility and recognition. While there are several social networking sites that you’ll want to be an active member of, one that you don’t want to miss out on… Continue Reading →
Reading Time: 5 minutes A website is a powerful tool for any business, and it’s important that what you create is something that’s super professional and is only going to help your business go from strength to strength. The online and digital world is… Continue Reading →
Reading Time: 2 minutes Small businesses invest about 1% of their annual revenue on marketing and advertising. While this might be the average, it might not be the best number for you to achieve your business goals. You have to learn how to create… Continue Reading →
Reading Time: 2 minutes Most of the things in the world have been influenced and pushed forward by movements. There are movements in almost every arena of human society. You will find political, social justice, environmental and war movements among others influencing various aspects… Continue Reading →
Reading Time: 2 minutes According to industry statistics, roughly two-thirds of all small businesses today have a website. However, that means a third of all small businesses don’t have websites. In most cases, businesses that don’t yet have an online presence feel they don’t… Continue Reading →
Reading Time: 2 minutes Stickers have been used in one form or the other for advertising since the 1800s. And, in the era of television and social media advertising, stickers might seem old school but are as effective as they ever were. They are… Continue Reading →
Reading Time: 2 minutes Promotion with brochures is an amazing way to increase your business. But, you must ensure that your brochures are well-drafted and printed efficientaly, since you desire them to be successful. Regardless of the type of message or business you want… Continue Reading →
Reading Time: 5 minutes The ever-rising number of mobile development frameworks has contributed towards reducing the development turnaround time and costs. A few years ago, building an app could have been a time-consuming and costly affair. As a result, many businesses resulted in exploiting… Continue Reading →
Reading Time: 3 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty As of August of 2018 ECL has found yet another way to tap into a billion dollar industry. Co-… Continue Reading →
Reading Time: 2 minutes As the owner of a new business, you will be trying to win new customers or clients by convincing them that they need your professional services. Before launching your start-up, take your own advice and let the professionals help you… Continue Reading →
Reading Time: 2 minutes New businesses and veteran brands have a few common concerns. As the days go by, a deluge of digital advertisements, online paid content and regular promotions are making it difficult for the brands to reach their target audiences. Increasing the… Continue Reading →
Reading Time: 3 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty HERMES CREATIVE AWARDS ANNOUNCES WINNERS FOR 2018 Beverly, MA – On May 15th 2018 East Coast Loyalty was… Continue Reading →
Reading Time: 2 minutes Kevin Price, host of the Price of Business show, recently spoke at the National Media Summit in New York city. Whenever Kevin goes to New York — or any city — for business, he also becomes a tourist. He did… Continue Reading →
Reading Time: 4 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty The reason for this article is intended to encourage the small businesses to utilize social media as… Continue Reading →
Reading Time: 2 minutes User generated content (UGC) is recognized by smart marketers as a reliable way to confirm brand integrity and boost sales. With the proliferation of social media venues and the continuing crisis of fake news in this ‘post-truth’ era we live… Continue Reading →
Reading Time: 5 minutes Contributors: East Coast Loyalty Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty American Veterans of War located our of Boston, Massachusetts and Love a Michigan Vet… Continue Reading →
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